An Identity for a North Norfolk Restaurant, Bar & Guesthouse.
Blakeney House is set in a prime location on the North Norfolk coast and had been running as a guesthouse with a restaurant for their guests. New management refreshed the business and opened a newly refurbished restaurant and bar with a view to increasing the footfall of the restaurant and expanding their appeal to a broader customer base.
3 Identities Under One Roof.
Blakeney House offers three services which may demand individual marketing focus at various times of the year. Seasonal tourism guides the success of the guesthouse bookings, and with it affects the success of the restaurant and bar usage. The creation of independent identities for the restaurant and bar allowed for the freedom to market these services independently, whilst remaining under the banner of Blakeney House.
A Responsive Website With The Focus On Bookings.
In order to respond to the proportion of bookings made for restaurants and guesthouses on mobile devices, the new website needed to be simple to navigate with immediate access to contact and booking information. Clear visualisation of the venue, location and products were also essential. The venue and location are now easy to explore through placed galleries and banner imagery with clear calls to action.