An Identity For A Unique Chiropractic Studio.
Creative Chiro are based on Norfolk’s Pensthorpe Natural Park in a recently refurbished brick and flint heritage building. With a move from a smaller urban practice to a larger rural practice 15 miles away, the business was in need of reinforcing its identity and celebrating it’s new location whilst also retaining it’s core patient base.
The Freedom To Move
The company went through a recommended renaming from Creative Chiropractic to Creative Chiro. I wrote the strap line 'The Freedom To Move’ which summarised the core benefit of the business to it’s patients, and a typeface was chosen that was both approachable and suggestive of movement.
A Mark That Reflects Patient Benefits
The ‘C’ mark is constructed of 3 elements that slot together in place, suggestive of the realignment practice in Chiropractic. This mark was then deconstructed to form elements such as repeat patterns and shapes used across print and online. The deconstructed shapes representing the needs of the patients, and the reconstructed shape representing the value of Chiropractic.
A Responsive Website That Increased Engagement.
A responsive website, one that adapts seamlessly across multiple devices is essential. Creative Chiro were running an older website that was not responsive and as well as impeding functionality, it’s google rankings were suffering. With user experience and accessibility at the core of the new website, I designed a much simpler and easier to navigate site that has now taken their website to the top of the google rankings within their industry area sector.