A Private GP Website With Personality
My Family Gp is a private GP surgery based at the Sandringham Hospital in Norfolk. In the discovery workshop at the beginning of research into the surgery, the value in the Doctor / patient relationship was much talked about. I commisisoned studio portraits of the Doctors to bring them right to the front of the brand’s identity and promote an open approach to meeting and getting to know your family GP.
A responsive website with the focus on appointment bookings.
A website with ease of use for a predominantly eldery patient base was a priority for this service. The portrait photography and brand imagery followed a pastel palette suggestive of a medical identity, but was much softer and less clinical offering a more personal touch. The copy was kept brief and informative with calls to action directed to appointment booking.