An Identity for a Private GP Service in Norfolk .

With a surgery at the Sandringham Hospital in Norfolk, this private GP service was taken through renaming and sensitively positioning their presence within the local community. The branding focussed on the value of the surgery’s personal service through bringing the GPs to the forefront of the identity.

 
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A responsive website with the focus on appointment bookings.

A website with ease of use for a predominantly eldery patient base was a priority for this service. The portrait photography and brand imagery followed a pastel palette suggestive of a medical identity, but was much softer and less clinical offering a more personal feel. The copy was kept brief and informative with calls to action directed to appointment booking.